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White-Label Branding

White-labeling lets you present the platform to your clients as if it were your own product. You can replace the default branding with your agency's name, logo, colors, and even use your own domain. Your clients see your brand throughout the entire experience.

Custom Domain Setup​

You can configure a custom domain so your clients access the platform through your own web address instead of the default Knock Knock App URL.

To set up a custom domain:

  1. Go to Settings in the agency sidebar.
  2. Find the Custom Domain section.
  3. Enter your desired domain (e.g., app.youragency.com).
  4. Follow the instructions to update your domain's DNS records.
  5. Save your changes and wait for the domain to verify.
note

DNS changes can take up to 48 hours to fully propagate, though most updates take effect within a few hours.

Custom domains can be added by your agency staff as well — this isn't limited to the agency owner.

Branded System Emails​

Once your custom domain is verified, all company-facing system emails carry your agency's name and logo in the header and footer instead of Knock Knock branding, and link to your custom domain. This covers:

  • Team invites, password resets, OTP codes, and welcome emails
  • Call transcript emails and missed-call notices
  • Meeting-booked emails
  • The daily recap/brief
  • AI-credit notices
  • Invoice emails — the invoice-paid subject line uses your agency name
note

A domain is used for branded emails only once all of its DNS records are verified. Until then, emails fall back to the default branding.

Agency Name and Branding​

Set your agency name so it appears throughout the platform wherever branding is displayed. This includes the login page, sidebar, emails, and anywhere the platform name would normally appear.

  1. Go to Settings.
  2. Update the Agency Name field.
  3. Save your changes.

Theme Colors​

Customize the look and feel of the platform by setting your brand colors:

  • Primary Color — Used for buttons, links, and interactive elements throughout the platform.
  • Secondary Color — Used for accents, highlights, and supporting elements.
  • Sidebar Background — The background color of the navigation sidebar.

To update your colors:

  1. Go to Settings.
  2. Find the Theme section.
  3. Enter your color values or use the color picker.
  4. Preview the changes.
  5. Save when you are satisfied with the look.
tip

Use colors that match your existing brand guidelines for a consistent experience. Make sure there is enough contrast between your sidebar background and the text so everything remains easy to read.

Custom Logo Upload​

Upload your agency's logo to replace the default logo across the platform:

  1. Go to Settings.
  2. Find the Logo section.
  3. Upload your logo image.
  4. Save your changes.

Your logo appears in the sidebar, login page, and other key areas of the platform.

Assistant Name​

You can rename the in-app AI assistant (by default, Nox) to a name of your own. Once set, your chosen name replaces "Nox" everywhere your clients encounter the assistant:

  • The assistant button and panel in the dashboard.
  • The assistant's chat and voice replies, and its spoken greetings.
  • The Daily Brief email and any assistant-related emails.
  • API and CRM references to the assistant.

This lets the assistant feel like a native part of your branded product. Set it from your agency settings; the change applies to all companies under your agency. See Nox Assistant for what the assistant does.

For white-label accounts, the assistant also never mentions the Knock Knock product name in its replies — it speaks as part of your brand.

AI Assistant Voice​

Alongside the assistant name, you can pick the voice your clients hear when talking to the assistant. Choose one from the AI Assistant Voice picker in your agency settings, or leave it on Default to use the standard voice. Like the assistant name, the change applies to all companies under your agency.

How White-Labeling Appears to Clients​

When you have configured your white-label settings, your clients see:

  • Your agency name instead of Knock Knock App.
  • Your logo in the sidebar and login screen.
  • Your colors across all buttons, links, and navigation.
  • Your domain in the browser address bar (if configured).
  • Your assistant name in place of Nox, if you've set one.
  • Your branding in system emails — every company-facing email, from invites and password resets to call transcripts, recaps, and invoices, uses your name, logo, and domain once your domain is fully verified.
  • Your assistant voice — the voice you picked, if you've changed it from the default.
  • Your name and icon when installed as an app — the web app installs as a PWA using your white-label name and icon.

Your clients interact with the platform without ever seeing the Knock Knock App brand. From their perspective, the platform belongs to your agency.

Agency Settings Page​

The Agency Settings page is where you manage all of your agency-wide configuration in one place:

  • Agency Name — Your agency's display name across the platform.
  • LeadConnector Name — The name associated with your LeadConnector (formerly shown as GoHighLevel) integration, if connected. See LeadConnector for Agencies.
  • Reply Email — The email address used as the sender for automated emails sent on behalf of your agency.

Agency Danger Zone​

Coming Soon

Agency deletion is planned for a future release. You will be able to permanently delete your agency account and all associated data from this section once the feature is available.

Next Steps​

Learn how to manage your agency's billing and plan in Subscriptions.