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White-Label Branding

White-labeling lets you present the platform to your clients as if it were your own product. You can replace the default branding with your agency's name, logo, colors, and even use your own domain. Your clients see your brand throughout the entire experience.

Custom Domain Setup​

You can configure a custom domain so your clients access the platform through your own web address instead of the default Knock Knock App URL.

To set up a custom domain:

  1. Go to Settings in the agency sidebar.
  2. Find the Custom Domain section.
  3. Enter your desired domain (e.g., app.youragency.com).
  4. Follow the instructions to update your domain's DNS records.
  5. Save your changes and wait for the domain to verify.
note

DNS changes can take up to 48 hours to fully propagate, though most updates take effect within a few hours.

Custom domains can be added by your agency staff as well — this isn't limited to the agency owner.

Branded System Emails​

Once your custom domain is verified, all company-facing system emails carry your agency's name and logo in the header and footer instead of Knock Knock branding, and link to your custom domain. This covers:

  • Team invites, password resets, OTP codes, and welcome emails
  • Call transcript emails and missed-call notices
  • Meeting-booked emails
  • The daily recap/brief
  • AI-credit notices
  • Invoice emails — the invoice-paid subject line uses your agency name
note

A domain is used for branded emails only once all of its DNS records are verified. Until then, emails fall back to the default branding.

Agency Name and Branding​

Set your agency name so it appears throughout the platform wherever branding is displayed. This includes the login page, sidebar, emails, and anywhere the platform name would normally appear.

  1. Go to Settings.
  2. Update the Agency Name field.
  3. Save your changes.

Theme Colors​

Customize the look and feel of the platform by setting your brand colors:

  • Primary Color — Used for buttons, links, and interactive elements throughout the platform.
  • Secondary Color — Used for accents, highlights, and supporting elements.
  • Sidebar Background — The background color of the navigation sidebar.

To update your colors:

  1. Go to Settings.
  2. Find the Theme section.
  3. Enter your color values or use the color picker.
  4. Preview the changes.
  5. Save when you are satisfied with the look.
tip

Use colors that match your existing brand guidelines for a consistent experience. Make sure there is enough contrast between your sidebar background and the text so everything remains easy to read.

Custom Logo Upload​

Upload your agency's logo to replace the default logo across the platform:

  1. Go to Settings.
  2. Find the Logo section.
  3. Upload your logo image.
  4. Save your changes.

Your logo appears in the sidebar, login page, and other key areas of the platform.

Assistant Name​

You can rename the in-app AI assistant (by default, Nox) to a name of your own. Once set, your chosen name replaces "Nox" everywhere your clients encounter the assistant:

  • The assistant button and panel in the dashboard.
  • The assistant's chat and voice replies, and its spoken greetings.
  • The Daily Brief email and any assistant-related emails.
  • API and CRM references to the assistant.
  • Your playgrounds, even when the playground's own assistant name is left blank.

This lets the assistant feel like a native part of your branded product. Set it from your agency settings; the change applies to all companies under your agency. See Nox Assistant for what the assistant does.

For white-label accounts, the assistant also never mentions the Knock Knock product name in its replies — it speaks as part of your brand.

AI Assistant Voice​

Alongside the assistant name, you can pick the voice your clients hear when talking to the assistant. Choose one from the AI Assistant Voice picker in your agency settings, or leave it on Default to use the standard voice. Like the assistant name, the change applies to all companies under your agency.

Prospecting Agent Name​

Prospecting Agent Name renames Agent K for all your clients — in the app, notifications, and emails. Leave it blank to keep "Agent K".

Contact Tag Prefix​

When the assistant tags your clients' LeadConnector contacts by intent, the tags are named nox-identified, nox-intent-warm and nox-intent-hot by default. Set Contact Tag Prefix (in the GoHighLevel Integration section of Settings → Agency) to use your own prefix instead — for example acme gives acme-identified, acme-intent-warm and acme-intent-hot.

The prefix can be up to 30 letters, numbers, spaces, dashes or underscores, starting and ending with a letter or number. Existing tags aren't renamed, so update any LeadConnector workflows that trigger on the old tags.

Each client's detail page has a Widget Whitelabel Override that replaces the widget's "Powered by" text and link. Once you've uploaded an agency logo, the override also shows your logo in front of the text; switch the Agency logo toggle off for text only. See Managing Companies.

Links the platform writes on your clients' behalf — session links in LeadConnector activity notes, call recording links, the LeadConnector sub-account menu link, invoice-chase links, and Platform API sign-in links — use your custom domain (or the white-label portal), never the Knock Knock address.

How White-Labeling Appears to Clients​

When you have configured your white-label settings, your clients see:

  • Your agency name instead of Knock Knock App.
  • Your logo in the sidebar and login screen.
  • Your colors across all buttons, links, and navigation.
  • Your domain in the browser address bar (if configured).
  • Your assistant name in place of Nox, if you've set one.
  • Your branding in system emails — every company-facing email, from invites and password resets to call transcripts, recaps, and invoices, uses your name, logo, and domain once your domain is fully verified.
  • Your assistant voice — the voice you picked, if you've changed it from the default.
  • Your prospecting agent name in place of Agent K, and your tag prefix on their LeadConnector contacts, if you've set them.
  • Your name and icon when installed as an app — the web app installs as a PWA using your white-label name and icon.

Your clients interact with the platform without ever seeing the Knock Knock App brand. From their perspective, the platform belongs to your agency.

Agency Settings Page​

Settings in the agency sidebar has these tabs: Agency, Partner Listing, White Label, Platform APIs (see Platform API), Signup Page and Payments (agency owner only — see Charging Your Clients), and Profile (your own account).

The Agency tab holds your agency-wide configuration:

  • Agency Logo, Agency Name, and Reply Email — the email clients see as the sender for notifications.
  • Automatically invite new clients — email each new client their activation link as soon as you add them. Turn it off if you send your own onboarding email; see Client Invitations.
  • AI Assistant Name, Prospecting Agent Name, and AI Assistant Voice.
  • GoHighLevel Integration — the connection status with Connect GHL / Disconnect, GoHighLevel Name (should match your LeadConnector agency name; it's also the app's name in your clients' LeadConnector sidebar unless a client sets its own), Contact Tag Prefix, and how your clients open the app in LeadConnector. See LeadConnector for Agencies.

Implementation Partners Listing​

The Partner Listing tab publishes your agency on the public Implementation Partners page, alongside Certified Implementation Partners. It needs the Agency Settings permission.

We fill the form in from what your account already has; nothing is published until you save. Fill in:

  • Profile photo (optional; without one the card shows your initials).
  • Agency name and Your name (required — the person behind the agency, shown on your card alongside the agency name and pre-filled from the account owner).
  • One-line tagline and Short bio.
  • City and Country (your country decides which filter your card appears under), WhatsApp number, Email address, and Website — the WhatsApp number and email address are shown publicly if you give them.
  • Up to three Services, which are searchable.

A Live preview shows your card as you type. To publish, tick the one-time consent and switch on Show my listing on the public directory; the page shows Live or Not published, and your page address once it is live. Switch it off at any time to take the listing down. If the Knock Knock team takes a listing down, the page says so and gives the reason.

Agency Danger Zone​

Coming Soon

Agency deletion is planned for a future release. You will be able to permanently delete your agency account and all associated data from this section once the feature is available.

Next Steps​

Learn how to manage your agency's billing and plan in Subscriptions.