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Nox Assistant

Nox is the in-app AI assistant for company owners and admins. Instead of clicking through dashboards to find out who visited today, which hot leads have gone cold, or what a particular visitor wanted last week, you ask Nox in plain language and get an answer.

Nox is a separate concept from the Chat Agent and Call Agent. Those agents talk to your visitors on your website. Nox talks to you inside the Knock Knock app, with full access to your own analytics, CRM, and conversation history.

Opening Nox​

When Nox is enabled for your account, you'll see a small floating button in the bottom-right corner of every page in the app, with a sparkle icon. Click it to open the Nox panel — or press Cmd+K (macOS) / Ctrl+K (Windows) anywhere in the app.

If you don't see the Nox button, your account doesn't have Nox enabled. Reach out to your account owner or support to turn it on.

note

Nox is intended for company owners and admins. The conversations are saved per browser tab while you're working and don't appear in your visitor-facing Chats or Calls.

Chat or Voice​

When you first open Nox, you see a "Hey, I'm Nox" intro screen with two buttons:

  • Start Chat — opens the text chat panel. Type your question, hit enter, and Nox replies in the panel with formatted answers, links to the relevant screens, and inline cards for things like bookings and leads.
  • Start Call — opens a voice conversation. Speak naturally; Nox listens, thinks, and responds with voice. A live transcript and an animated audio visualizer show you what's being heard and said. Click the hang-up button to end the call.

You can switch modes at any time. Voice mode uses the same set of capabilities as chat mode — just delivered as a back-and-forth conversation.

What Nox Can Answer​

Nox can pull from every part of the product. Some examples of questions to ask:

Today's activity​

  • "Who visited my site today?"
  • "How many sessions did I have this week, and how many came from Google Ads?"
  • "What's my conversion rate compared to last week?"
  • "What did I get bookings on today?"

Hot leads & follow-ups​

  • "Show me my hottest lead this week."
  • "Who almost converted but didn't?"
  • "Which hot leads from last week have gone cold?"
  • "What should I follow up on today?"

Specific visitors​

  • "Did anyone from Acme Corp visit my pricing page?"
  • "Pull up the visitor named Sarah from yesterday."
  • "What did the visitor in the booking at 3 PM ask about?"

CRM and bookings​

  • "Which CRM contacts are on my site right now?"
  • "Show me all visitors linked to a HubSpot deal in the pipeline."
  • "What meetings are scheduled this week?"

Friction and behaviour​

  • "Where are visitors getting stuck on my site?"
  • "Which pages have the highest exit rate?"
  • "Are there any rage-click clusters this week?"

Nox uses the same Identity Graph, analytics, and CRM data your dashboards show — it just gets to it for you in one line.

Quick-Start Prompts​

The intro screen shows a handful of suggested prompts to get you started:

  • Who visited my site today?
  • Show me my hottest lead this week
  • What should I follow up on today?
  • Did anyone look at my pricing page?
  • Anyone almost convert but didn't?

Click any prompt to send it directly without typing.

Citations and Navigation​

When Nox answers a question that relates to a specific screen in the app, the reply often includes a button or link to take you there — for example, a list of hot leads with "Open Lead" buttons, or a summary that includes "View Session" next to a session id. Click these to jump straight to the relevant page without losing your conversation with Nox.

Feedback on Answers​

Once Nox finishes replying, you'll see a thumbs-up and thumbs-down button at the bottom of the message:

  • Thumbs up — marks the answer as helpful. Use this when Nox got the question right.
  • Thumbs down — opens a small text box where you can describe what went wrong (the answer was off-topic, the numbers looked wrong, the wrong visitor was pulled up, etc.). Adding a note is optional but helps the team improve Nox.

Feedback is per-message and you can give it on any of Nox's responses.

Privacy and Scope​

Nox only has access to data from your company. It cannot see another company's visitors, bookings, or conversations, and it has the same per-tenant isolation as the rest of the Identity Graph. Knock Knock App super admins can see Nox conversation logs for support and quality purposes; your visitors never see what you ask Nox.

When to Use Nox vs. the Dashboard​

The dashboard is great for at-a-glance metrics and for digging into a fixed set of views. Nox is better when:

  • You're asking a question that crosses categories (e.g. "Which hot leads from organic search booked a meeting last week?").
  • You're not sure where in the app to look.
  • You want a quick summary rather than reading a chart.
  • You're moving between tasks and want a fast answer without breaking flow.

Both feed off the same underlying data, so the numbers always match.

Next Steps​

  • Review the Dashboard Overview for the screens Nox can navigate you to.
  • Tune your Identity Graph settings — the more context the Identity Graph collects, the richer Nox's answers about specific visitors become.
  • See AI Credits for how Nox usage is billed.