Dashboard Overview
The Dashboard is your live home in Knock Knock. Instead of a wall of charts, it opens with Today on Knock Knock — a question-led view of who is on your site right now, what needs your attention, and what happened recently.
Looking for the charts and analytics that used to live here? They moved wholesale to the Reports page, where you'll find the Overview, Hot Leads, Conversions, Traffic Sources, Auto Engage, and Engagement tabs along with the date range picker. See Reports & Analytics.
The Dashboard is organized into three in-page tabs: Today, Impact, and Visitors. If your account is in the Nox Funnel beta, a fourth Funnel tab appears with the full funnel view, and accounts in the Agent K beta get a Campaigns tab for tokenized email campaign links — see Campaigns.
Today
The Today tab is the default view — a live picture of your site at this moment.
- Live pill — Next to the "Today on Knock Knock" heading, a green pill shows how many visitors are live right now (for example, "3 live now").
- Metric strip — A row of tiles across the top: Visitors today, Recognized, Return visitors, Hot visitors, and Known companies.
- Who's on your site right now? — A live list of your current visitors, recognized and scored as they browse. Each row shows the visitor's name (when known), their lead score, and the page they're on.
- Live activity — A feed of everything happening across Knock Knock as it happens: who arrived, where they're browsing, and how recently.
- See all live sessions → — A link below the live visitor list that takes you to the full Live Sessions view.
On the right-hand rail you'll find:
- Today's pipeline — On accounts with Agent K turned on, a card showing how today's leads are moving: found, delivered, replied, and booked.
- Ask Nox — A card that opens the Nox assistant, with suggestion chips to get you started: "Who's on my site now?", "Who should I call first?", and "Summarize today".
The Today tab updates in real time — you don't need to refresh. If someone hot lands on your pricing page, you'll see them appear in the live list while you watch.
Impact
The Impact tab answers "What happened on your site this week?" with cards for the last 7 days:
| Card | What It Tells You |
|---|---|
| Visitors | Total people who visited your site this week |
| Conversions | How many visitors converted |
| Replied | How many leads replied to outreach |
| Calls booked | How many calls were scheduled |
Below the cards, "Who should you act on first?" lists your hottest visitors right now, so the week's summary ends with a next step rather than just numbers.
If your account doesn't have Agent K turned on, you'll also see "What's happening that you might be missing?" — returning visitors not yet contacted, recognized companies, and high-intent visits with no follow-up.
Visitors
The Visitors tab answers "Who's on your site?" with every live visitor, recognized and scored — the same rows as the Today tab's live list, but without the top-5 cutoff. Use it when you want the complete picture of who is browsing right now.
Funnel
Accounts in the Nox Funnel beta see a Funnel tab that shows the full behaviour-based funnel — every contact tracked from cold to booked.
Campaigns
Accounts in the Agent K beta can use the Campaigns tab to mint personal ?kk= link tokens for email campaigns sent from an outside tool, so every click lands on your site already recognized. See Campaigns.
AI-Powered Insights
At the bottom of the Dashboard, you will notice a footer that reads:
Nox is watching and learning visitor behaviour
This means the system is continuously analyzing how visitors behave on your site. Over time, it gets better at identifying high-value visitors, predicting which ones are most likely to convert, and surfacing the insights that matter most to you. A Nox insight strip near the top of the Today tab surfaces the things worth knowing right now.
You do not need to configure anything for this to work. The AI starts learning from the moment your widget is installed and improves automatically as more visitor data comes in.
What to Do Next
- Head to Reports & Analytics for the full charts: Hot Leads, Conversions, Traffic Sources, Auto Engage, and Engagement.
- Open Live Sessions to watch and engage the visitors you see on the Today tab.
- Ask Nox anything you'd otherwise dig through screens to find.