Reports & Analytics
The Reports page is your analytics hub. It brings together all your charts and key numbers in one place so you can see how visitors are interacting with your site, how your team is performing, and where your best opportunities are.
These are the charts and analytics that used to live on the Dashboard. The Dashboard is now a live "today" view of who is on your site right now — for the historical numbers and trends, come here.
Date Range Picker
At the top of the Reports page, a date range picker controls the time window for everything shown below.
- Preset ranges -- Choose from quick options like Today, Last 7 Days, Last 30 Days, or Last 90 Days.
- Custom dates -- Pick any start and end date to zoom into a specific period.
- Comparison periods -- Compare your current date range against a previous period to see trends. For example, compare this week against last week to see if visitor engagement is going up or down.
When you change the date range, every card and chart on the page updates to reflect the new window.
Use comparison periods to spot trends early. If your chat volume dropped compared to last week, you can investigate before it becomes a bigger issue.
Nox Insight Strip
Above the tabs, a Nox insight strip surfaces what matters right now — the hot leads, drop-offs, and follow-ups worth your attention, drawn from the same engine that powers the Nox assistant's Daily Brief. It turns the Reports page from something you read into something that points you at your next action.
Report Tabs
The Reports page is organized into six tabs. Each tab focuses on a different aspect of your visitor data:
Overview
The default view when you open Reports. It shows a high-level summary combining the most important charts and numbers from across all tabs. This is the best place to start your day and get a quick read on overall performance.
Hot Leads
Shows your highest-value visitors -- the ones your AI has identified as most likely to convert. These are visitors who have taken multiple engagement actions on your site. See Hot Leads for full details.
Conversions
Tracks how visitors move through your funnel and where they convert into leads or customers. See Conversions for full details.
Traffic Sources
Breaks down where your visitors are coming from so you can understand which channels are driving the most engagement. See Traffic Sources for full details.
Auto Engage
Shows the performance of your automatic engagement features, including hooks and auto-triggers that reach out to visitors without manual effort. See Auto Engage for full details.
Engagement
Provides a deep dive into how visitors are interacting across all your communication channels. See Engagement for full details.
About the Identified Visitors Metric
The "identified visitors" metric now counts only sessions identified by our enrichment providers. Previously it also included lower-confidence company guesses, so your numbers may read lower than before — but they're truer. Nothing changed about your traffic; the count just got more honest.
Report Emails
The old daily reporting email has been replaced by the Nox Daily Brief email — one readable morning email that leads with what to act on, not just numbers. The monthly report email is now off by default for new accounts; you can turn it on in your notification settings.
Practical Uses for Reports
Track team performance
Use the Engagement tab's response reliability data to see how responsive your team is. If missed interactions are climbing, you may need to adjust your team schedule or expand your AI's call-handling capabilities.
Measure AI effectiveness
Check the Auto Engage tab to see what proportion of conversations your automated outreach is starting. If the AI is engaging visitors successfully, your team can focus on higher-value tasks.
Monitor growth
Track visitor counts on the Overview tab over time to see if your traffic is growing, and pair that with the Conversions tab to see if engagement is keeping pace.
Evaluate campaign impact
After launching a marketing campaign, use a custom date range to compare the campaign period against a baseline period. Look for increases in visitors, engagement, and conversions — and check Traffic Sources to confirm the lift came from the channel you paid for.
How Reports Connect to Other Features
- For a live view of who is on your site right now, check the Dashboard.
- To act on the visitors behind these numbers, head to Live Sessions or Leads.
- To review individual conversations, visit Chats or Calls.